List of companies from research coverage that are profiled in the study
                                                        
                                                            
                                                                - Rubicon Project (United States)
 
                                                            
                                                                - LiveRail Inc. (United States)
 
                                                            
                                                                - BrightRoll (United States)
 
                                                            
                                                                - DoubleClick (United States)
 
                                                            
                                                                - SmartyAds (United Kingdom)
 
                                                            
                                                                - AppNexus (United States)
 
                                                            
                                                                - PubMatic (United States)
 
                                                            
                                                                - OpenX Technologies Inc. (United States)
 
                                                            
                                                                - Naviga (United States)
 
                                                            
                                                                - Insticator (United States)
 
                                                            
                                                                - Admixer SSP (Ukraine)
 
                                                            
                                                                - MoPub (United States)
 
                                                            
                                                                - Getintent (United States)
 
                                                            
                                                        
                                                    
                                                
                                                
                                                    
                                                        
                                                            Additional players considered in the study are as follows:
                                                            
                                                                Wunderkind, Inc. (United States)
                                                                ,
                                                            
                                                                RhythmOne (United States)
                                                                ,
                                                            
                                                                360 Polaris (India)
                                                                ,
                                                            
                                                                AdPushup Inc. (United States)